Jane Smith

Fabletics

Jane Smith identified the whitespace in the activewear category and then created the strategy, positioning and brand book for high-quality, fashion-forward, activewear line Fabletics. With Kate Hudson as the face, the creative strategy became the guide for all future communications of the brand, which, since its launch, has seen astounding growth and has successfully disrupted a saturated market.

SERVICES

Strategy, Positioning, Brand Book