Client

Lucky Brand

Services
Creative, Digital, Production, Strategy
Client Since
2015
Project Info

Lucky Brand is a premium denim brand that celebrates Americana and its Southern California roots. Jane Smith continues to work with Lucky Brand seasonally to elevate its iconic brand image through campaigns, digital, social media content, and creative strategies all while expanding its reach to a wider audience.

Lucky Brand Creative Ad Fall 2016 | Creative Concept by Jane Smith Agency
American Flag Fashion Editorial Lucky Brand Fall 2016 | Creative Strategy by Jane Smith Agency
Motorcycle Editorial Lucky Brand Fall 2016 | Creative Concept by Jane Smith Agency
Lucky Brand Fall 2016 Fashion Editorial | Creative Advertising Strategy by Jane Smith Agency
Lucky Brand Fall 2016 Fashion Motorcycle Editorial | Creative Ad Strategy by Jane Smith Agency
Lucky Brand Fashion Campaign Fall 2016 | Creative Concept by Jane Smith Agency
Lucky Brand Print Catalog Denim Campaign Fall 2016 | Creative Strategy by Jane Smith Agency
Fall 2016 Campaign
Photographer: Sebastian Kim
Hair: Teddy Charles
Makeup: Lisa Storey
Models: Alisa Ahmann, RJ Rogenski
Lucky Brand Creative Editorial Spring 2016 | Concept by Jane Smith Agency
Lucky Brand Bohemian Fashion Spring 2016 | Creative Strategy by Jane Smith Agency
Moving Fashion Editorial Lucky Brand Spring 2016 | Concept by Jane Smith Agency
Spring 2016 Campaign
Photographer: Gregory Harris
Stylist: Charles Varenne
Hair: Maranda
Makeup: Kristi Matamoros
Models: Ming Xi, Tomas Skoloudik
Lucky Brand Denim Jean Ad Campaign Spring 2016 | Creative by Jane Smith Agency
Lucky Brand Denim on Denim Spring 2016 | Ad Concept by Jane Smith Agency
Rock n' Roll Fashion Editorial Lucky Brand Spring 2016 | Creative by Jane Smith Agency
Lucky Brand Men's Fashion Ad Campaign Spring 2016 | Creative Strategy by Jane Smith Agency
Spring 2016 Campaign
Photographer: Gregory Harris
Stylist: Charles Varenne
Hair: Maranda
Makeup: Kristi Matamoros
Models: Tilda Lindstam, RJ Rogenski,
Vincent LaCrocq, Katryn Kruger
Lucky Brand Lifestyle Campaign Spring 2016 | Creative Advertising By Jane Smith Agency
Model in Restaurant Lucky Brand Spring 2016 | Ad Concept by Jane Smith Agency
Couple in Cafe | Lucky Brand Campaign Spring 2016 | Creative by Jane Smith Agency
Spring 2016 Campaign
Photographer: Gregory Harris
Stylist: Charles Varenne
Hair: Maranda
Makeup: Kristi Matamoros
Models: Tilda Lindstam, Vincent LaCrocq,
John Halls
Lucky Brand 2015 Holiday Campaign | Creative by Jane Smith Agency
Couple Embracing Lucky Brand 2015 Holiday Campaign | Concept by Jane Smith Agency
Leather Moto Jacket Lucky Brand Holiday 2015 | Creative Ad by Jane Smith Agency
Model Julia Hoffstrom for Lucky Brand Holiday 2015 | Creative Concept by Jane Smith Agency
Mountain Cabin Woods Editorial Lucky Brand Holiday 2015 | Creative by Jane Smith Agency
Lucky Brand Fashion Website Holiday 2015 | Digital Design by Jane Smith Agency
Holiday 2015 Campaign
Photographer: Gregory Harris
Stylist: Elin Svahn
Models: Julia Hoffstrom, Kelly Rippy
Lucky Brand Fall 2015 Advertising Campaign | Concept by Jane Smith Agency
Grassy Field Lucky Brand Fall Fashion 2015 Campaign | Creative Strategy by Jane Smith Agency
Lucky Brand Outdoor Fashion Billboard Fall 2015 | Creative by Jane Smith Agency
Fall 2015 Campaign
Photographer: Craig McDean
Fashion Editor/Stylist: Elin Svahn
Hair Stylist: Orlando Pita
Makeup Artist: Mark Carrasquillo
Models: Clement Chabernaud, Suvi Koponen
Male Models Lucky Brand Fashion Editorial | Creative Strategy by Jane Smith Agency
Motorcycle Rock Fashion Editorial Lucky Brand Denim | Creative by Jane Smith Agency
Model Gavin Jones for Lucky Brand Denim | Concept by Jane Smith Agency
Chambray Denim Shirt Lucky Brand Editorial | Creative Strategy by Jane Smith Agency
Lucky Brand Men's Denim Jean Editorial | Creative Advertising by Jane Smith Agency
Lucky Brand Digital Web Site Creative Design by Jane Smith Agency
Fall 2015 Denim Campaign
Photographer: Gregory Harris
Stylist: Elin Svahn
Hair: Maranda
Makeup: Darlene Jacobs
Models: Vincent LaCrocq, Kelly Rippy,
Gavin Jones, Tilda Lindstam
Beach Fashion Editorial Lucky Brand | Creative by Jane Smith Agency
Lucky Brand Fashion Editorial by The Ocean | Creative Strategy by Jane Smith Agency
Lucky Brand Web Site Creative Design Assets Fall 2015 by Jane Smith Agency
Lucky Brand Instagram Fashion Editorial | Creative Digital Design by Jane Smith Agency
Fall 2015 Campaign
Photographer: Emma Summerton
Stylist: Elin Svahn
Models: Jac Jagaciak, Gavin Jones
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