The art of transforming brands
through inspiration and meaningful connection with
the most powerful consumer in the world.

The Discerning Female Consumer™

Her power and influence is unmatched by any other demographic.
She is defined by a complex mindset that has emerged among female consumers
with access to unprecedented levels of disposable income, always-on commerce
exposure, and a psychology that has been influenced by the cultural social,
and political journey she’s been on for the past decade.

She is powerful and paying attention.

91% of women feel that advertisers
don’t understand them. 

 We do.

 And the brands that prioritize connecting
meaningfully with them, will win.

Our Expertise

1. Strategy: White Space/Brand Creation, Rebranding/Repositioning and Messaging.
2. Creative and Marketing: 360° Campaigns for Global Markets.
3. Product Launch Campaigns and Messaging across channels.
4. Ongoing Brand Development and Retainer Support.
5. In-house Collaboration and Consulting – partnering with internal teams.
6. The Discerning Female Consumer™