Jane Smith

We believe that when art and business, creative and marketing come together, success is exponential.

Our strategic approach to 360° communications ensures that every point of client engagement is considered and optimized to engage and create desire, while reinforcing a consistent brand position.

Brand Experience

We tailor our broad services to each of our unique clients, partnering with them to deliver innovative strategy, substantive creative, and full 360° communications.

Services

Brand Development

  • Brand Positioning
  • Brand Books
  • Brand Identity
  • Brand Guidelines
  • 360° Communication Strategy
  • Start-up Collaboration
  • Packaging
  • Fragrance

CONTENT

  • Advertising Campaigns
  • Digital Campaigns
  • Social Media Campaigns
  • Motion
  • Print Collateral
  • Digital Magazines
  • Social Influencer Programs

MARKETING & INNOVATION

  • Marketing Strategies
  • Global Communications and Strategy
  • Retail & Pop-up Development
  • Experiential Exhibitions & Events
  • Social Influencer Strategy
  • CRM, Client Insight & Loyalty
  • Planning & Implementation Services
  • Service Experience Design
  • Education

DIGITAL

  • Digital Strategy
  • Social Media Strategy
  • SEO Strategy
  • Website Design
  • Mobile Design
  • User Interface Design
  • User Experience Design
  • Development

IN-HOUSE CONSULTING

  • Creative Services & Marketing
  • Restructuring
  • Marketing Consulting
  • Process Implementation
  • Initiatives & Brand Strategy

JANE SMITH STUDIO

  • Photography
  • Moving Image/Video
  • Production
  • Post Production
  • Casting
  • Art Buying

We are female-owned, operated and led. Our hybrid agency/in-house model is supported by a team and leadership with both client-side and agency experience.

Leadership Team

alisha-goldstein

ALISHA GOLDSTEIN — Founder, CEO & CCO

As the founder and chief creative officer of Jane Smith, operating out of New York and Los Angeles, Alisha built the company to cater to global clients. She established the agency in 2016 as a flexible and collaborative solution for the quickly evolving and demanding landscape brands face today. She began her career as an Art Director in San Francisco and Seattle working at advertising giants such as Goodby, Silverstein & Partners, Arnold Worldwide and Publicis, for clients like Nike. She then lived in Milan while working at a boutique design studio where she garnered luxury experience catering to European clients such as Jil Sander and Lancaster. In both New York and Los Angeles, she gained in-depth internal and external knowledge of the industry while working as a creative at fashion advertising agencies like Laird + Partners, as well as in-house. Since opening Jane Smith, Alisha and the exceptional team of creatives, strategists and marketing experts have partnered with clients to deliver impactful creative and comprehensive marketing that drive results.

erica-kasel

ERICA KASEL — CMO & CXO

With a prestigious career in luxury brand client-centric and digital marketing, Erica brings her leadership experience from fashion and beauty retail, publishing and hospitality to collaborate and advise clients on business strategy and execution. Formerly, as the VP of Marketing and Digital at Chanel for the U.S., she led communications, events, client insights and experience across fashion, watches and fine jewelry. Erica gained her deep knowledge of the luxury consumer lifecycle as a marketing leader at American Express where she catered to Platinum and Centurion cardmembers at Departures and launched Black Ink magazine. During her time at Leading Hotels of the World, she developed their luxury hotel reservations website. At Jane Smith agency, she brings award-winning marketing experience, corporate knowledge and keen business acumen to her client work, making her a valuable partner for our client’s CEOs and CMOs, helping to drive innovation and a company’s growth, efficiency and profitability.

KATE CUNNINGHAM — Managing Director

As Managing Director of Jane Smith, Kate oversees all aspects of Client Services and Agency Operations and Finances. As the first full-time employee at Jane Smith, she is a vital part of the agency’s growth and expansion. Her background of Account Management and Production was garnered at fashion and beauty-focused advertising agencies in New York and Los Angeles where she honed a broad set of skills spanning brand strategy, advertising, digital marketing and production, delivering multifaceted campaigns for Coty, Inc., P&G Beauty, Calvin Klein and La Prairie. Her wide range of capabilities and broad understanding of both day-to-day and high-level management allow her to plan strategically, anticipate opportunities and solve for complex client needs.

helaina-buzzeo

HELAINA BUZZEO — Executive Producer

With over 22 years of experience in production and art buying for fashion, beauty, fragrance and luxury brands, Helaina leads and oversees the Production department at Jane Smith. Previously she was the Executive Producer for agencies Select World, AR New York, as well as for photographer icon Bruce Weber. Additionally, she spent ten years at McCann Erickson, where she led production and art buying for the global account, L’Oreal Paris. She has worked with the industry’s premiere photographers, directors and stylists producing advertising, films, editorial content and books. At Jane Smith agency, Helaina applies her innate expertise to seek and engage leading talent to work and collaborate with the Jane Smith team to create the most impactful content from inception to public release.

maria-benetos

MARIA BENETOS — VP of Marketing

With a proven track record in media and digital, Maria specializes in creative marketing with a focus on digital and content strategy. Her deep experience in integrated marketing, special projects and events comes from her time at Condé Nast, Time Inc. and Popsugar where she worked on publications and platforms like Vogue, Teen Vogue, Interview Magazine, Bon Appétit, Men’s Vogue, InStyle, Popsugar and ShopStyle. Additionally, as Director of Client Services at Code and Theory she gained a deep knowledge of innovative digital marketing and client relations. At Jane Smith, she utilizes her cumulative expertise in her role as the VP of Marketing, spearheading events and optimizing campaigns and content across all consumer touchpoints.

Contact

For new business inquiries and job opportunities, please contact office@janesmithagency.com.

Jane Smith Agency New York Location

NEW YORK
110 Greene St Suite 804
New York, NY 10012
646 878 9303

Jane Smith Agency Los Angeles Location

LOS ANGELES
6205 Santa Monica Blvd
Los Angeles, CA 90038
323 645 7471