Jane Smith

We believe that when art and business, creative and marketing come together, success is exponential.

Our strategic approach to 360° communications ensures that every point of client engagement is considered and optimized to engage and create desire, while reinforcing a consistent brand position.

Brand Experience

We tailor our broad services to each of our unique clients, partnering with them to deliver innovative strategy, substantive creative, and full 360° communications.


Brand Development

  • Brand Positioning
  • Brand Books
  • Brand Identity
  • Brand Guidelines
  • 360° Communication Strategy
  • Start-up Collaboration
  • Packaging
  • Fragrance


  • Advertising Campaigns
  • Digital Campaigns
  • Social Media Campaigns
  • Motion
  • Print Collateral
  • Digital Magazines
  • Social Influencer Programs


  • Marketing Strategies
  • Global Communications and Strategy
  • Retail & Pop-up Development
  • Experiential Exhibitions & Events
  • Social Influencer Strategy
  • CRM, Client Insight & Loyalty
  • Planning & Implementation Services
  • Service Experience Design
  • Education

Public Relations

  • PR Strategy
  • Media Relations
  • VIP Relations
  • Influencer Relations
  • Strategic Product Gifting / Seeding
  • Event Strategy, Creative and Management
  • Sponsorship Support
  • Partnership Activations


  • Digital Strategy
  • Social Media Strategy
  • SEO Strategy
  • Website Design
  • Mobile Design
  • User Interface Design
  • User Experience Design
  • Development


  • Creative Services & Marketing
  • Restructuring
  • Marketing Consulting
  • Process Implementation
  • Initiatives & Brand Strategy


  • Photography
  • Moving Image/Video
  • Production
  • Post Production
  • Casting
  • Art Buying

We are female-owned, operated and led. Our hybrid agency/in-house model is supported by a team and leadership with both client-side and agency experience.

Leadership Team


As the founder and chief creative officer of Jane Smith, operating out of New York and Los Angeles, Alisha built the company to cater to global clients. She established the agency as a flexible and collaborative solution for the quickly evolving and demanding landscape brands face today. She began her career as an Art Director in San Francisco and Seattle working at advertising giants such as Goodby, Silverstein & Partners, Arnold Worldwide and Publicis, for clients like Nike. She then lived in Milan while working at a boutique design studio where she garnered luxury experience catering to European clients such as Jil Sander and Lancaster. In both New York and Los Angeles, she gained in-depth internal and external knowledge of the industry while working as a creative at fashion advertising agencies like Laird + Partners, as well as in-house. Since opening Jane Smith, Alisha and the exceptional team of creatives, strategists and marketing experts have partnered with clients to deliver impactful creative and comprehensive marketing that drive results.

KATE CUNNINGHAM — Managing Director

As Managing Director of Jane Smith, Kate oversees all aspects of Client Services and Agency Operations and Finances. As the first full-time employee at Jane Smith, she is a vital part of the agency’s growth and expansion. Her background of Account Management and Production was garnered at fashion and beauty-focused advertising agencies in New York and Los Angeles where she honed a broad set of skills spanning brand strategy, advertising, digital marketing and production, delivering multifaceted campaigns for Coty, Inc., P&G Beauty, Calvin Klein and La Prairie. Her wide range of capabilities and broad understanding of both day-to-day and high-level management allow her to plan strategically, anticipate opportunities and solve for complex client needs.


HELAINA BUZZEO — Executive Producer

With over 22 years of experience in production and art buying for fashion, beauty, fragrance and luxury brands, Helaina leads and oversees the Production department at Jane Smith. Previously she was the Executive Producer for agencies Select World, AR New York, as well as for photographer icon Bruce Weber. Additionally, she spent ten years at McCann Erickson, where she led production and art buying for the global account, L’Oreal Paris. She has worked with the industry’s premiere photographers, directors and stylists producing advertising, films, editorial content and books. At Jane Smith agency, Helaina applies her innate expertise to seek and engage leading talent to work and collaborate with the Jane Smith team to create the most impactful content from inception to public release.