Jane Smith Agency
Clé de Peau Beauté
Transforming Shiseido’s luxury
brand for the global market.
Through a hybrid in-house and AOR role, we worked with Shiseido HQ in Tokyo for nearly 6 years to reposition, grow and sustain their luxury brand Clé de Peau Beauté.
Services
We cast Felicity Jones as our new celebrity ambassador and developed
global 360° campaigns and supporting assets season after season with
photographers and directors like David Sims, Mario Sorrenti,
Michael Jannson, Gordon Von Steiner, Inez and Vinoodh.
Color Product Films
We created films and assets for digital channels and in-store to support each product launch and optimized for social platforms, engagement and social shares.
Skincare Product Films
We created science story-telling assets for each product launch to highlight ingredients, how-tos, and benefits.
360° China-Focused
Campaigns
With a tailored strategy for the Chinese market, we cast beloved actress Zhang Ziyi as the Chinese face and ambassador of La Crème. The launch campaign achieved unprecedented results overnight.
+
0M
WeChat impressions for launch
Science Storytelling
Clé de Beau Beauté’s science story is complex and highly scientific. We translated the detailed process for the global consumer, while maintaining the credibility around the brand’s product development, ingredient story and efficacy.
Digital Content Tailored
for Global Markets
Overseeing community management and digital strategy, we organically grew the brand’s community size by 8x and increased content output by 7x. We engaged model influencers like Toni Garnn for the U.S. market and Kozue Akimoto for the Japan market.
