Jane Smith Agency
Patrick Ta
Major headlines: making a splash
for a young color brand.
We created an irreverent, paparazzi-inspired campaign for Patrick Ta, the IT-girl go-to makeup artist, for his first major color collection launch. Having only recently launched the brand, “Major Headlines” was Patrick Ta’s first 360 campaign.
Services
360° Campaign
The campaign launched across social and digital platforms with bite-sized content that built excitement around the collection launch–elevating the brand’s voice and making a statement.
